Viziworx Creative Wins Gold Addy Award

4th Annual Blue Ridge Blues & BBQ Festival

Viziworx would like to thank our friends at the Blue Ridge Blues Society for being a great client during the five years that we’ve worked together on the Blue Ridge Blues & BBQ Festival – held annually on the 3rd Sat. in July at Elmwood Park in Downtown Roanoke.

Viziworx Creative is extremely proud to have received the 2010 Gold Addy Award as presented on March 6, 2010 by the Ad Federation of Roanoke for Mixed Media Campaign for the 4th Annual Blue Ridge Blues & BBQ Festival art, which was designed, illustrated and produced by Brian Zickafoose – Viziworx Roanoke’s Chief Creative Officer. Gold level Addys automatically advance to the Regional Addy competition level, so we are anxiously awaiting the outcome of that in the weeks to ahead.

Special thanks go to Kerry Hurley, president and founder of the Blue Ridge Blues Society and visionary behind the Blue Ridge Blues & BBQ Festival for allowing Viziworx Creative the opportunity to work with the festival artwork from the beginning. In addition to poster art, the Viziworx team has since branded the festival with a logo and various merchandise designs as well as tackling the festival’s primary marketing duties – recently implementing a street team flier campaign for the 5th Blues & BBQ marketing efforts. At the publication of this blog, Brian is putting the final touches the 5th Annual artwork and designing the corresponding ad material. We’re keeping fingers crossed that this year’s campaign will bring home another Addy award. Cheers to our client the Blue Ridge Blues Society.

Viziworx Creative Team

Custard Stand Tops $1 Million in Sales in 2009

Custard Stand Hot Dog Chili

Congratulations to one of our favorite clients, Custard Stand Food Products for exceeding $1 million dollars in sales in 2009. It feels great to be able to help such great people succeed in what many have labeled a “down economy” and we’re extremely excited over what they’ve accomplished.

We look forward to doing everything within our power to making 2010 an even better year for the Custard Stand.

Read the official press release here.

Visit their website, www.custardstand.com.

Become a fan of Custard Stand on Facebook and Twitter.

5 Ways Email Marketing Can Grow Your Business

Email Marketing Can Grow Your Business

Email Marketing Can Grow Your Business

Have you noticed how marketing dollars spent on dated media platforms like newspaper, radio, and television can not only be costly but also ineffective?

As people continue to do more business online, it becomes more important to be able to offer your customers a way to stay informed about your business, products, and services online. Let’s be honest, getting someone to your website can be costly, especially if you used any of the aforementioned methods to get them there. That is why you absolutely need a way to capture your customers information. You need a way to keep customers returning to do business and it needs to be cost effective. This is why email marketing is such an effective tool. It’s relatively cheap compared to other marketing methods, it’s easy to track, and it can produce great results. Once your visitor opts-in to your emailing list, you have their permission to contact them anytime. As your list grows, your ability to generate revenue becomes a numbers game. The more people you reach, the more chances you’ll reach someone who is ready to make a purchase.

With short delivery times, low-cost, and targeting promoting, what’s not to like?

With that said, Here are 5 Ways Email Marketing Can Grow Your Business.

Read more…