Viziworx would like to thank our friends at the Blue Ridge Blues Society for being a great client during the five years that we’ve worked together on the Blue Ridge Blues & BBQ Festival – held annually on the 3rd Sat. in July at Elmwood Park in Downtown Roanoke.

Viziworx Creative is extremely proud to have received the 2010 Gold Addy Award as presented on March 6, 2010 by the Ad Federation of Roanoke for Mixed Media Campaign for the 4th Annual Blue Ridge Blues & BBQ Festival art, which was designed, illustrated and produced by Brian Zickafoose – Viziworx Roanoke’s Chief Creative Officer. Gold level Addys automatically advance to the Regional Addy competition level, so we are anxiously awaiting the outcome of that in the weeks to ahead.

Special thanks go to Kerry Hurley, president and founder of the Blue Ridge Blues Society and visionary behind the Blue Ridge Blues & BBQ Festival for allowing Viziworx Creative the opportunity to work with the festival artwork from the beginning. In addition to poster art, the Viziworx team has since branded the festival with a logo and various merchandise designs as well as tackling the festival’s primary marketing duties – recently implementing a street team flier campaign for the 5th Blues & BBQ marketing efforts. At the publication of this blog, Brian is putting the final touches the 5th Annual artwork and designing the corresponding ad material. We’re keeping fingers crossed that this year’s campaign will bring home another Addy award. Cheers to our client the Blue Ridge Blues Society.

Viziworx Creative Team

Congratulations to one of our favorite clients, Custard Stand Food Products for exceeding $1 million dollars in sales in 2009. It feels great to be able to help such great people succeed in what many have labeled a “down economy” and we’re extremely excited over what they’ve accomplished.

We look forward to doing everything within our power to making 2010 an even better year for the Custard Stand.

Read the official press release here.

Visit their website, www.custardstand.com.

Become a fan of Custard Stand on Facebook and Twitter.

10% OFF Printing :: Start the Summer Special

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Offer expires August 31, 2009

Click Here to Request a Quote.

Email Marketing Can Grow Your Business

Have you noticed how marketing dollars spent on dated media platforms like newspaper, radio, and television can not only be costly but also ineffective?

As people continue to do more business online, it becomes more important to be able to offer your customers a way to stay informed about your business, products, and services online. Let’s be honest, getting someone to your website can be costly, especially if you used any of the aforementioned methods to get them there. That is why you absolutely need a way to capture your customers information. You need a way to keep customers returning to do business and it needs to be cost effective. This is why email marketing is such an effective tool. It’s relatively cheap compared to other marketing methods, it’s easy to track, and it can produce great results. Once your visitor opts-in to your emailing list, you have their permission to contact them anytime. As your list grows, your ability to generate revenue becomes a numbers game. The more people you reach, the more chances you’ll reach someone who is ready to make a purchase.

With short delivery times, low-cost, and targeting promoting, what’s not to like?

With that said, Here are 5 Ways Email Marketing Can Grow Your Business.

1. Deliver Promotional Information to their Email inbox.
- Once you have a list created, maximize your exposure by delivering Monthly Newsletters,
Event Schedules, Specials, Coupons, Holiday Promotions, Affiliate Services and more to create
awareness and generate business.

2. Show them you care! Send them tips & tricks!
- Sending them valuable industry information & tricks of the trade will give you an
industry expert appeal to your target market and help to maintain a profitable relationship for
both your business and your targeted mailing list.

3. Introduce your Staff!
- Work to build a relationship that establishes unique selling points that cultivate
a return customer base. Who better to establish these points than the leading
force of your company, the GM or Sales Leader. Or even your top Service Rep or
Technician? Your associates opinion can have a GREAT effect on what your customer will
buy from you.

4. Pro-actively email information to prospects.
- While websites alone rely on visitors to return, an email newsletter allows a website
owner to “push” valuable marketing to prospects, allowing them to build a much longer
lasting business relationship than the one that ends with a single visit with no return.

5. Get input from your customers.
- A mailing list gives you an excellent way to connect with customers and obtain quality feedback.
Add a message to be sent automatically to subscribers, asking them for input on their
experience. Even if they don’t respond, you’ve added a personal touch to your campaign.

For more information on Email Marketing from WikiPedia, click here.

If you’d like more information from Viziworx, contact us